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Lunch with John Gerzema, Author of 'The Athena Doctrine'
- 26 Jul 2013
- The American Club, Colonial Room, 10 Claymore Hill
- 11.45am - 1.30pm
- Free for FCA Members
This event is for Members only.
Speaker: John Gerzema, author 'The Athena Doctrine: How Women (And The MenWho Think Like Them) Will Rule The Future'
New York Times Best Selling Author John Gerzema will share fresh storiesfrom around the world that, backed by rigorous data, show how femininevalues are ascending. 'The Athena Doctrine', documenting the rise offeminine traits and values in leadership and society, is the result of atwo-year survey of 64,000 people in 18 nations and 80 on-the-groundinterviews in 13 countries with start-ups, political leaders, NGO's,educators and more. It explores how the most innovative women and men arebreaking from traditional structures to influence new ways of leading andsolving today's challenges. "The Athena Doctrine is a powerful book.Extraordinary research. Great storytelling. A message both timely and ofmonumental importance." Tom Peters.
All proceeds from this book support the United Nations Foundation Girl Up Campaign, which envisions a world where all girls, no matter where theylive, have the opportunity to become educated, healthy, safe, counted andpositioned to be the next generation of leaders.
About John Gerzema
John Gerzema is Executive Chairman overseeing insights for Young & RubicamGroup and WPP's BAV Consulting. He is a pioneer in the use of data toidentify social change and help companies anticipate and adapt to new trendsand demands. An author, speaker and consultant, his books have appeared onthe best seller lists of the New York Times, Wall Street Journal, USA Today,Fast Company, The Washington Post and Bloomberg Business Week and The WeekMagazine. A frequent analyst on television and radio, he has been praised byThe New York Times, Wall Street Journal, Washington Post, NPR, Forbes, FT,HBR, USA Today and CBS Sunday Morning News. John's TED talks have beenviewed by hundreds of thousands people.
About Young & Rubicam Group
Young & Rubicam Group is a global network of preeminent companies focused onbuilding strategic partnerships to deliver global excellence in all forms ofcommunications. The family of companies, long described as "best alone,better together," includes Y&R Advertising, VML, Burson Marsteller, BAVConsulting, Wunderman, Landor and Taxi.
Please RSVP before 19 July 2013 (Friday) to: magz.osborne@yr.com.
